The needle moves, guest satisfaction improves, employee satisfaction improves, revenues improve, profits improve. “And as you start to pare away all the other things, you just focus on the ones that move the needle. But if it doesn’t touch at least one of those areas, you don’t do it. Anything else may be a good idea and you may want to do it. “It took me over 30 years to kind of figure out the model and it’s really simple: Focus on top-line revenue, bottom-line profit, and guest and employee satisfaction. I asked Andrew what contributed to his thinking around the throwback strategy.

We have a complete renovation planned, spending well over a million dollars to get new furniture, new cabanas, and a new look and feel up there.” Economon can’t say it enough: “We’ve been enjoying that success, bringing people into the building who probably weren’t here before and have a good time.” It has a tremendous view over downtown and we’ve really done a lot with it. We have different live events on Thursdays, Fridays, and Saturdays. “On the Citrus Grand Pool Deck, we completely revamped our programming. When I got here, we had one table now we have four and each has a dollar progressive. Only one other casino, OYO, has dollar blackjack and they have one table. “We have dollar blackjack and dollar progressive blackjack. They’re forcing up the betting increment, so players don’t have a choice. We have $5-minimum roulette with dollar chips.

“And as that extends into gaming, it starts to look even more attractive. They’re not paying for parking and they’re not paying resort fees, so it makes sense.” “Consequently, if you look at our feeder markets, number four is Las Vegas. If you’re a local and you stay in our hotel, you don’t have a resort fee. So guess what? If you’re a hotel guest or a gaming or dining customer, you don’t pay for parking. Without question, that’s what you hear about over and over again.

“We started with the two things that piss people off the most right now, paid parking and resort fees.

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